LeBron James has a new Nike commercial. In it, he constantly asks, “What should I do?” The video below leaves me with an eerie feeling. It’s a blatant “stun the viewer” move that leaves most people speechless with deep thought.
Making controversial videos has become Nike’s new thing. They previously made a video with Tiger Woods’s deceased father speaking in the background, questioning Tiger’s actions. Nike is a corporation that sees the marketing value of controversy.
I’m curious as to your thoughts on the video and the intent of Nike. Please comment freely and openly.
Susan Shan is a graduate of Carnegie Mellon University with a B.A. in Creative Writing. She had her first major interviews at 16 with Donovan McNabb and Jeff Garcia. Since then, she has interviewed numerous athletes and written countless articles along with a brief stint as a professional poker player.
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