ScoreBig Makes Huge Splash on Event Ticketing Scene

When Priceline.com first launched, people were intrigued by the innovative method that they could use to purchase airplane tickets. Name your own price? Genius idea! That same concept has now entered the sports and entertainment ticketing world.

ScoreBig.com is the name of the neat site that recently launched. The steps are quite easy:

1) Browse for event
2) Select how many tickets you want
3) Select which general seating area you desire (can’t request specific seats)
4) Name your price per ticket

There is even a tag that informs you of the average percentage saved off of the face value.

The concept behind ScoreBig isn’t revolutionary, but applying it to entertainment and sports ticketing is a novel idea. When you look at who’s behind the company, it’s not a surprise that ScoreBig has quickly gathered many devoted users and fans since its launch late last year. The brains behind ScoreBig consist of a who’s who list of executives who have been around the block:

  • C.E.O. and Co-Founder Adam Kanner served as the Vice President of Relationship Marketing and Business Development for the NBA and has a B.A. and M.B.A. from Harvard University.
  • C.O.O., C.T.O., and Co-Founder Joel Milne founded Season Ticket Solutions, which became the leader in season ticketing software, with over 50 professional sports teams as customers, including the Los Angeles Dodgers, Chicago Bulls, Colorado Avalanche, Texas Rangers, and many more. Milne has an M.B.A. with distinction from Harvard University.
  • Vice President of Product Laura Goldberg was most recently General Manager of NFL Online, running the NFL’s online businesses, including NFL.com, the 32 team sites, and various mobile sites. Previously, she served as Napster’s Chief Operating Officer. Goldberg has a B.S. from Carnegie Mellon University and an M.B.A. from Harvard University.
  • Vice President of Sales (Sports) Larry Martin served as the Senior Director of Team Business Operations for the NBA prior to joining ScoreBig. He also spent eight years at the Miami HEAT Group, where he was the Senior Director of Marketing for the Miami HEAT and American Airlines Arena.
  • Needless to say, the amount of experience behind the company is highly impressive. ScoreBig has been featured on FOX, the Los Angeles Times, Wall Street Journal, Time, and CNBC. Watch Kanner talk about the site on CNBC below:

    The key to ScoreBig’s success is that they work with sports teams, venues, theaters, promoters, and ticket brokers to provide unsold tickets to the public at a discounted price. ScoreBig and the original provider share the revenues generated from the sale. The company refuses to disclose the tickets’ sources in order to protect the integrity of the brands.

    Like Priceline, offers can be rejected. However, at the time of rejection, a counteroffer is made. For example, if my $50 bid for a club seat ticket at a New Jersey Devils game is rejected, ScoreBig could counteroffer with a non-club seat ticket in the next section over for the same price (which actually happened).

    You can then choose to accept or reject the counteroffer. If you reject the counteroffer, you can’t bid on the same section for 24 hours though you can make bids for other sections.

    What also makes the site geared toward fans is that there are no shipping or handling fees; the price you bid is the price you get.

    At the moment, you can only join ScoreBig through invitation. Although their waiting list is quite long, the company has provided me with a special link for SusanShan.com readers. Click here to try out ScoreBig, and see what the buzz is all about.


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